Designation and
Certification Resources

Learn How to:

• Help aspiring homeowners with every step of the process
• Define your value to clients as a buyer\'s representative
• Hold buyer counseling sessions and build trust with new clients
• Troubleshoot to fix any issue that might arise
• Negotiate for your homebuyers and formulate competitive offers

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Market to affluent clients and develop a reliable luxury client base
• Negotiate as a luxury home specialist
• Master the first impression and make luxury clients feel special
• Prepare for luxury home showings
• Cater your services toward various luxury consumer types

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Properly stage homes to ensure they will sell
• Address awkward and difficult issues such as clutter, odors, and pets
• Stage homes using low-cost, high-impact techniques
• Use color to increase buyer appeal
• Use a market analysis pricegraph (MAP) to illustrate home pricing to clients

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Lead buyers through loan prequalification, preapproval, and financing processes
• Implement Fair Housing practices and the NAR Code of Ethics
• Communicate market conditions to buyers
• Explain the different types of mortgage products, processes, and application requirements
• Help buyers with low credit scores secure financing

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Interpret how Department of Defense policies impact service members\' housing
• Guide service members through the permanent change of station (PCS) process
• Explain the basics of Veterans Affairs (VA) financing and connect prospective buyers with VA financing lenders
• Compare military basic allowance for housing (BAH) rates to market area home prices, mortgage rates, and rents

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Develop an effective marketing strategy and define your own brand
• Create a unique value proposition and demonstrate your appeal to clients
• Determine your target market and carry out appropriate marketing techniques to reach your audience
• Leverage social media for marketing purposes and lead generation
• Track and measure your marketing efforts
• Follow up and convert potential leads into lifelong clients

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Guide buyers through the purchase transaction of a new construction
• Evaluate builders and help clients choose the right one for their needs
• Work with the builder’s sales representative and develop a mutually beneficial relationship for the homebuyer

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Perform a CMA to estimate the probable selling price of a property
• Analyze neighborhoods, regional markets, and trends
• Adjust comparables using averages and cost data
• Discuss CMA conclusions and implications with clients

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Navigate through the different types and phases of negotiations via practice field scenarios
• Establish a strong bargaining position using various negotiation concepts
• Adjust communication styles on the fly to achieve optimal results
• Negotiate via all media (by phone, email, text, or video call)
• Recognize negotiation tactics and patterns

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Support a real estate agent or team in all operations
• Implement a marketing plan on behalf of an agent or team
• Prepare for and conduct client interviews
• Develop a strategy for post-transaction client engagement
• Work with vendors and service providers

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Craft a value proposition that identifies why clients should choose you over the competition
• Prepare for listing presentations and seller meetings
• Identify probable buyers for specific properties using statistics and contemporary methods
• Design marketing assets that create high consumer engagement
• Arrange improvements, remodeling, and property staging
• Navigate all challenges during the closing process

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included

Learn How to:

• Differentiate between senior housing options, from age-restricted communities to assisted living facilities
• Assist seniors with Housing for Older Persons Act (HOPA) applications
• Use pensions, 401(k) accounts, and IRAs in real estate transactions
• Explain how Medicare, Medicaid, and Social Security affect real estate decisions
• Protect clients from mortgage finance and loan schemes that target seniors

Additional Information

• Physical textbook(s) included
• Downloadable textbook(s) PDF included